There has been a lot of discussion about whether commercial passengers like Anousheh Ansari should be called “space tourists” or some other title. In an extensive analysis in this week’s issue of The Space Review, Michael Turner argues that it doesn’t really matter. Calling upon varying expertise in everything from language to marketing, he notes that’s its really not possible to come up with the “perfect” term to replace “space tourism”, and that even it was, it’s unlikely that the public would adopt it. He does, though, make a suggestion of his own for an alternative term: “space travel”. “Yes, Space Travel seems overly broad—after all, travel includes business travel,” he concludes. “It will probably be a while, if ever, before high-performance sales reps and merger consultants are plying coastal urban concentrations via suborbital hops. But does that really matter? Categories will emerge, and be given names.”